01Introduction
Asobr Real Estate ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we look after your personal data when you visit our website at asobr.ae, engage with our services, or submit inquiries about Dubai property investment.
This policy is designed to comply with the UAE Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data, RERA regulations, and applicable international privacy standards including the GDPR for European users and the DPDP Act for Indian residents.
02Information We Collect
We may collect, use, store, and transfer different kinds of personal data about you, organised into the following categories:
- Identity Data: first name, last name, username or similar identifier, nationality, date of birth (when relevant for property registration).
- Contact Data: email address, telephone numbers (including WhatsApp), residential address, billing address.
- Financial Data: general budget range, source of funds declarations (only as required for AML compliance — never including bank account or card details which we do not store).
- Technical Data: internet protocol (IP) address, login data, browser type and version, time zone setting, location, operating system, and platform on the devices you use to access our website.
- Usage Data: information about how you use our website, which pages you visit, search queries, and which properties you view.
- Marketing Data: your preferences in receiving marketing communications from us and your consent status.
03How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:
- To process your inquiries regarding property sales, leasing, off-plan investments, or property management services.
- To match you with suitable property listings based on your stated requirements (budget, location, type, yield expectations).
- To facilitate property viewings, transactions, and document preparation in coordination with developers, sellers, and the Dubai Land Department.
- To manage our ongoing relationship with you, including notifying you about changes to our terms or privacy policy.
- To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, and security).
- To deliver relevant website content and personalised property recommendations.
- To comply with our regulatory obligations under RERA, AML/KYC laws, and UAE Federal regulations.
04Disclosure of Your Data
We may share your personal data with the following categories of recipients, only where strictly necessary for the purposes outlined above:
- Property developers and sellers (Emaar, DAMAC, Sobha, Nakheel, Binghatti, etc.) — only when you have expressed interest in a specific project and the developer requires basic contact information to share brochures or schedule viewings.
- Dubai Land Department (DLD) and government regulatory bodies — only when required for property registration, title transfer, or RERA compliance.
- Banks and mortgage providers — only with your explicit consent to facilitate mortgage applications.
- Service providers who provide IT, hosting, analytics, and CRM services on our behalf, all of whom are bound by strict data protection agreements.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow third-party service providers to use your personal data for their own purposes.
05Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. These measures include:
- Encrypted SSL/TLS connections across the entire website.
- Restricted access to personal data on a need-to-know basis among our team.
- Regular security audits and software updates.
- Secure cloud-based infrastructure with redundant backups.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
06Your Privacy Rights
Under UAE data protection laws and international standards, you have several rights in relation to your personal data:
- Right to access: request a copy of the personal data we hold about you.
- Right to rectification: request correction of any inaccurate or incomplete data.
- Right to erasure: request deletion of your personal data where there is no legitimate reason for us to retain it.
- Right to object: object to processing of your data for direct marketing purposes.
- Right to withdraw consent: withdraw consent at any time where we are relying on consent to process your data.
To exercise any of these rights, please contact us using the details below.
07Cookies & Tracking
Our website uses cookies and similar tracking technologies (Google Analytics, Meta Pixel, LinkedIn Insight) to analyse website performance and deliver relevant content. You can manage your cookie preferences through the cookie banner displayed when you first visit our site, or by adjusting your browser settings.
Essential cookies required for basic site functionality cannot be disabled, but all marketing and analytics cookies require your explicit opt-in consent.
08Contact Us
If you have any questions about this privacy policy, wish to exercise your privacy rights, or want to lodge a complaint, please contact us: